From Chaos to Clarity – My Story
Businesses evolve and grow, and mine is no exception. I had been providing Facebook Ad Strategy and implementation up until a few months ago. (Why look; my last blog post and newsletter was in June of 2017! Not good.) But I began to realize this business model just was not working for me. The […]
Lead Magnets that Actually Convert
I’ve said previously that the most effective way to build your list is with a good lead magnet – or three. A good lead magnet can generate thousands of leads per month for your business. Lead magnets, those ubiquitous free offers attached to a signup form for an email list, are a great opportunity to […]
The Biggest Mistake You can Make with Facebook Ads
Don’t make this mistake- You don’t want to be that guy. This mistake is a success-killer. I’m always shocked when it is overlooked or done poorly. What is it? Not having your groundwork in place. What do I mean by groundwork? Everything that should be in place BEFORE you start placing ads and spending money. It’s […]
Who should NOT be Advertising on Facebook?
It seems odd that I as a Facebook Advertising Strategist would be talking about who should NOT be doing Facebook ads. But I’m approached by new businesses for help daily and I just want to offer some advice on who should NOT be doing FB ads. Or put another way, when’s the best time to start […]
How to Get Over the Fear of Creating Videos
Today we are talking about video and specifically how to get over your fear of being on camera. We have been talking in the past few weeks about how important video is not only in Facebook Ads but in your business in general. But many women are not brave about hopping in front of the […]
How Much Should I Spend on my Facebook Ads?
This is the question I get asked every single day How much should I spend on my Facebook Ads? In this quick video I’ll give you a long and short answer to that. Stick with me to the end, and I’ll give you the sound bite you are waiting for. My answer, and I know […]
The Importance of Facebook Live
Facebook Live is becoming a thing. The thing. As Facebook is favoring video in all areas, Facebook Live posts are getting premier status. This means more visibility, and more reach for your brand. See the video below for some tips on how to jump in.
Warm Audience – Don’t forget your Tribe!
Once you have someone on your email list, or liking your Facebook page, or in your Facebook group, it’s easy to think you’ve “got them”. Meaning, they already know about you, and don’t need to hear about your newest offers or see your ads. Not true! You warm audience is the most important piece of […]
Facebook Strategy vs. Facebook Ads
There is a difference between “dabbling” with Facebook ads and having a well crafted, results oriented, long term strategy. You will need patience, tenacity, and a bit of Sherlock Holmes to make it all hum. But once it does, you will have an endless stream of prospects, leads, clients and revenue.
Facebook Live
Just introducing myself and my services on Facebook Live and answer the question – just what IS a Facebook Ads Strategist. I’m on Facebook every Friday at 11 am Pacific time with a FB Live focusing on various aspects of Facebook advertising, and growing your business. Join me any Friday on my Facebook Page.