The Trap of Working IN Your Business, not ON it

Don’t Get Stuck in the Weeds!

Danger! Danger! Most of us start our entrepreneurial journey with a passion. A passion to serve, to share our expertise, or just for the love of what we do. With that, we jump into our business with both feet, hands and everything else and devote as much time as we can spare for the creation of our baby. But there comes a time when operating from passion and not strategy is going to hold our business growth back – in a big way.

If your desire is to grow and scale your business, then you will need to start looking for other people to do the doing so that you can be doing the visioning and strategic planning.

What are some of the ways and reasons that you are keeping yourself stuck in the weeds?

You LOVE the what of what you do.

There is certainly no shame in that! But if you love it so much that you are still doing the day to day, then there will be a cap to how many new clients and new projects you can take on, and therefore the amount of revenue you can take in.

You like to feel needed.

Looking at a packed to-do list every morning certainly will make you feel like you are needed. It may even give you a sense of security. But is that what creates value in your business and is that the best use of your talents? Perhaps you need a revised vision of how you are needed by providing the strategy and direction for the people who work for you. It’s a shift of focus, but you are needed even MORE at this level.

Chaos becomes your best friend.

When someone asks you how you are doing, how often do you answer “BUSY!” In our fast-paced world, it has become a badge of honor to be “BUSY!” Being super busy can be addictive. And stressful. Be wary of this one, as it’s a great way to reach burn-out fast. You are not doing your business or yourself any good by burning out.

No one can do it as well as you can.

Perfection paralysis or fear of delegation is so common and one of the primary ways of getting in your own way. You are afraid that if you delegate to anyone the task will not be done correctly. You need to accept that there will be many differing ways to get the hoped-for result – not just yours. Be open!

No idea what it would look like if you weren’t the worker bee.

If you have been a solopreneur for any length of time then you may not have any idea of how your business could function any other way. As I pointed out in a previous post, it’s time think like a CEO and move from doing to leading.

In all of these cases, you may be afraid of taking the big leap of bringing in people and creating a team. Bringing on your first part-time or contract person is a big leap to a solopreneur’s identity and can cause a lot of fear, understandably so. Or maybe you have done that and have a small team – maybe even a largish team, but you are still hanging on to too much of the doing.

The skill set you have mastered, and grown so comfortable with to create your business is NOT the same skill set that is required to manage people and think strategically. But you will need a new skill set if you want to grow.

I love helping solopreneurs move into the entrepreneurial realm and start to experience real growth. Let’s schedule a call to discuss your business and how I can help you.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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