We are in a very different landscape right now. Many businesses are struggling, some can’t DO business right now, others are watching their revenues decline. Let’ talk about the art of the pivot and how you can make changes to get your revenue and business back on track.
Networking events can be fabulous for your business, or a complete waste of time. And if you are an introvert, they can be torture. How to make it worth your while? Have a plan and a few tools under your belt.
Need some additional help? Download the Solo2CEO Networking Guide here
I’ve shared before that I’m a serial entrepreneur, with 4 successful businesses under my belt. And in hindsight, when I retrace my steps, there are 7 strategies that helped me scale my current business faster than I ever thought possible. Don’t let these things get lost in the shuffle of the everyday!
There are a lot of little things to consider when you’re starting to build your business, from cash flow to marketing strategies; all of these moving pieces can be a bit overwhelming for solopreneurs and new entrepreneurs. But if you step back from the overwhelm and make sure you are hitting these 7 strategies, it can keep your business on track for growth.
#1: Take steps to effective cash flow management.
Lots of new businesses face challenges when it comes to cash flow. But if you manage your money properly, you can avoid a lot of potential issues in the early years of running your business. I’m a big believer in the “Profit First” method of cash flow and accounting and have been using this in my business for the past year. Whether you have $100 dollars coming in monthly, or $100K, this technique will save you a lot of stress. Take a look at Mike Michalowicz’s site and learn more about the book and the method.
#2: Set goals for the first year of your business.
Goals are important no matter what type of business you’re starting. Set goals and start measuring from the get-go. Don’t just measure revenue and expenses, but measure how many cold calls you make, the size of your email list, how many connections you have on each of your social media platforms, how may networking events you attend. Set realistic goals in those categories, to keep you “out there” and visible, ultimately leading to more business.
#3. Technology is your friend. Use it well.
Technology can sometimes create distractions for small business owners. But if you choose the right tech, it can really make you more productive and enable you to accomplish yourself what it used to take an army of employees to do. We can’t all start out with every tool, but whatever you have, make sure you are using it optimally so you are getting all the business growing potential out of it.
I have created a list of the Ultimate Toolbox for every solopreneur and entrepreneur. Click below to download a copy.
#4: Always be list building.
I wish I had taken this more seriously in the very early stages of my business. Your email list will become your business lifeline as you use it to stay top of mind and engaged with both your customers and prospects. Make sure that most of the content you create is “sticky” with opportunities to register and download valuable content that you are providing for free. The earlier you can start an ongoing list building strategy, the healthier your business will be.
#5. Consistency is your most important growth lever.
Keep showing up. Whether it’s your weekly podcast, email newsletter, Facebook Live, IGTV, or networking events, maintain a consistent and predictable schedule. Your tribe and prospects will start to expect it, will become more engaged, and will start sharing your content with others. Your credibility will grow; you will be creating a body of content that is “bingeable.” Prospects will build trust in you faster (and therefore be willing to buy from you) the more bingeable you are. Don’t wait for “the muse to strike,” or that magic moment when you feel in the mood to create. Just do it. Weekly.
#6. Utilize video in your social media.
I REALLY fought this. I didn’t like how I looked on camera; I didn’t see myself as a media queen. But the changing social media algorithms forced me to change my mind. I saw that any video that I posted had at least 3 times the reach and engagement then graphics or just text. Lesson learned. Social media changes by the day, it seems, but the emphasis on video content has only getting stronger. Don’t wait another day to start using this tactic.
#7. Reduce expenses for your small business.
New businesses don’t usually have a ton of cash to work with. That means you need to keep expenses as low as possible when you’re just starting out. Start with FREE. Most platforms, or apps, or coaches provide free trials or free content that you can learn from, or put into practice in our business. Try them out, and see if it is something your business can really use. Only if the answer is yes should you invest.
One of the biggest fears of many solopreneurs is the whole idea of building a team and having to delegate work to others. Here is what I hear:
- I’m not good at delegating!
- I have had horrible results with people who work for me.
- I would feel out of control.
- No one will do the work as well or as fast as I can.
We have already talked about the necessity of building even a small team
if you are going to grow beyond your solopreneur status. So if growth is your plan, you will need to come to grips with whatever obstacles are in between you and building a team. Sooner, rather than later!
Some of my biggest mistakes in business have been around employees. In the early stages of my first business, I was anything but a stellar leader. One of my biggest hurdles early on was that I did not really understand what it meant to delegate. I either held on to the task, micromanaged, or cut the other person loose, assuming that all would go well. It never did.
As a leader, whenever you delegate a task, you need to make it clear what level of authority you are conferring to others to get the results you want. (I want to thank Michael Hyatt for this framework). I wish I had known all this early on and saved myself many mistakes. Here are the 5 levels of delegation:
Level 1: “Do exactly what I have asked you to do.” Don’t deviate from my instructions. I have already researched the options and determined what I want you to do.
Level 2: Research the topic and report back. We will discuss it, and then I will make the decision and tell you what I want you to do.
Level 3: Research the topic, outline the options and make a recommendation. Give me the pros and cons of each option, but tell me what you think we should do. If I agree with your decision, I will authorize you to move forward.
Level 4: Make a decision and then tell me what you did. I trust you to do the research, make the best decision you can, and then keep me in the loop. I don’t want to be surprised by someone else.
Level 5: Make whatever decision you think is best. No need to report back. I trust you completely. I know you will follow through. You have my full support.
My mistakes revolved around delegating level 3 or level 4 tasks to a staff member who was not equipped to exercise that level of responsibility. I learned over time to start an employee at the lower end of the levels until they have proved themselves and then move them up the ladder.
But many solopreneurs never get beyond level 1. They feel they have delegated a task, but haven’t really saved themselves much time OR taken themselves out of the equation. This is where the need to control or perfection paralysis is keeping them stuck.
It gets even worse. When you persistently micromanage staff at stage 1, you are harming your business. Why? The best team members actively seek opportunities to grow professionally. If you can’t provide it, they may decide to move on to another job where they have a chance to shine. Worse, the people that will stay are precisely the people that are never going to grow with your business or contribute to its success.
Take a moment to be honest with yourself about what stage you are on, and how you can start pushing yourself and your team to higher levels of delegation. It’s a process, but you will get better with practice!
Want to learn more about how to go from Solo2CEO? Learn more about my course here.
Let’s just say it: Most women entrepreneurs struggle with pricing. We adore helping others, but when it comes to asking for compensation for that help? We fumble.
Sometimes we charge too little out of fear, sometimes we position ourselves in a way that doesn’t show our true value, and sometimes we accidentally trap ourselves in a not-so-profitable business model.
Does this sound familiar? Most of the women I’ve worked with over the years are undercharging when we first start working together. I’ve found that we as women tend to default to being the helper and the nurturer. We undervalue ourselves and this leads to under charging. Let’s work on that!
Here are 3 mindset solutions that will give you the tools to start charging what you are worth:
#1: Watch your language.
Women entrepreneurs are just as susceptible as their clients when it comes to those persistent yet subtle mindset issues and traps. Time to do some house-cleaning and find the thoughts that are holding you back.
First of all, make sure you own a growth mindset rather than one that is fixed and set. Be aware of the possibility for growth in every area – especially those you consider yourself already an expert in, as well as the areas where you’re sure you will never be able to grow.
Dr. Carol Dweck talks about the importance of having a growth mindset in her powerful, ten-minute TED talk, “The Power of Believing That You Can Improve”.
She is applying it to the area of teaching children, but her observations and examples of the effect of changing negative messages with the two little words, “not yet,” is a potent reminder of the power of words.
You can apply a similar strategy to banish stubborn thoughts that keep you stuck by reframing negative self-talk that begins with statements like “I can never,” “I can’t,” “I’m no good at, etcetera, to: “How can I do this?”
In fact, you may have even given your own clients similar exercises! Now it’s time to sit down and do those exercises for yourself.
A growth mindset sees problems as challenges, where a fixed mindset sees them as the end of the road. Failure.
- Where in your own thinking, have you sabotaged yourself with fixed-mindset thinking?
- What fixed thoughts do you need to change back to a growth model?
- What do you find yourself still saying, “I can’t” to?
- Your answers will act as indicators to tell you where you need to do mindset work next.
#2: Own your expertise.
Imposter Syndrome (feeling like a fraud) is common for everyone once they step outside of their comfort zone. If you feel like a fraud, how can you even begin to charge higher prices?
If you find yourself regularly comparing yourself to others in your field, and coming up short, then the odds are good that you are letting Imposter Syndrome run your self-image. No wonder you are under charging!
Tackle this problem by becoming aware of self-talk that sneaks in to tell you that you are “less than” those around you. When you notice those thoughts, replace them with positive and true statements about your unique strengths. You know why you got into this business, so take time every day to remind yourself of those qualities.
#3: Shed your embarrassment about earning good money.
Somewhere along the line, we may have gotten the message that nice people don’t earn money. Or, are not rich. Or, should not ask to be paid. It’s usually one of those issues that you may have picked up in childhood which can be difficult to drop.
Some of us go so far as to impose our own money anxiety on our clients.
For example, you may be assuming that your prospect can’t possibly afford to pay the fees you would like to be charging. So you don’t charge that much in hopes of getting a “yes.” But really, you’re not a mind reader. You can’t possibly know what your prospect can afford, or is willing to pay, for your services. Don’t assume.
In fact, what your client can or can’t afford, is really none of your business. If you are providing value for your services, then price them accordingly. The right clients will say yes. The ones who don’t see and respect your value, won’t. It’s really that simple.
Is money, or the lack of it, keeping you from growing your business? There may be reasons other than cold hard cash that are holding you back. Join me for a class in Money Mastery to learn how to conquer the money issue.
But I can’t afford it!
It’s too expensive!
Maybe next year…
Sound familiar? I hear it all the time. In fact, it is one of the most common issues that female entrepreneurs face after finally getting their business off the ground. The transition from start-up to success means understanding this vital principle in business:
You can’t afford NOT to invest in your business.
If you are not investing money into your business, the fact is that money is holding you hostage. If you want to break free, you need to be ready to face the obstacles in your path between where you are now, and where you want to be.
Join me for a class on MONEY MASTERY:
Think you don’t have enough?
Does money work for you or do you work for money?
Do you see present expenditures as a value-add for your future business?
Do you spend money with purpose?
We will explore:
The 7 money blocks that are keeping you from growing and how to eliminate them.
How to start charging what you are worth.
How to get comfortable with sales.
Sources of money – It’s out there!
In the long run, it is costing you more to put off investing in your Biz. And, it isn’t just costing you dollars, it’s costing you peace of mind and freedom from the hamster wheel.
In other words, by missing opportunities to invest in your business now, your Biz is holding you hostage. Time to break free.
I have found that there are three major types of obstacles that hold many small business owners back from their true potential: Mindset, Resources, and Sales.
In order to thrive in business, you have to identify the mindset obstacles that are between you and success. This is true when it comes to money as well.
Risk Aversion: Does it feel like too much of a risk to invest in your business? You are not alone. Becoming comfortable with taking some risk is critical to identifying and taking advantage of great opportunities to grow your Biz.
Imposter Syndrome: It is very common for female entrepreneurs to harbor the deep-seated idea that they just aren’t good enough. As a result, they undervalue their services and are less likely to invest in themselves and their Biz.
Fear of Failure: Fear-based decision making of any kind is a big mistake. The ultimate irony is that when we make decisions based on fear, we almost always create the very thing we are most afraid of in our lives and our business.
Ready to conquer your Money Mindset issues? Sign up for my Mastering Money class today.
Resource obstacles come down to two basic questions: Where and How.
Where? The money is out there, you just need to know where to look. Once you make the decision to invest in your business so that you can achieve success and personal freedom from the daily grind, finding the money isn’t actually all that hard.
How? Of course, you also want to make sure you get the most bang for your buck. Knowing where to best invest your resources is the second resource obstacle that many new Biz owners struggle with.
Ready to put money to work for your Biz, but aren’t sure how or where to start? My Mastering Money class is for you.
Sales is the heart of generating revenue for your business whether you sell a product or provide valuable services. Getting comfortable with sales is an obstacle that many entrepreneurs don’t really want to face, but it is critical to growing any Biz.
My Mastering Money class will address why it is that sales can seem like the hardest part of growing your Biz, and what to do to get past this major block to growth.
You have refined your product or services. You have built up your customer or client base. You’re past the “start-up” phase, and well beyond the “break-even” point. You did it all by yourself.
Congratulations, your an amazing Solopreneur!
Meanwhile, you’re working a 60 hour work week. There is always MORE work to do. You can’t scale your biz because you can’t take on any more work. You haven’t had a vacation in over a year. And yet, your afraid to do anything differently, after all, everything you’re doing got you this far.
If something got you this far, then continuing to do something the same way is playing it safe… right?
In practice, giving in to your fear often feels like “playing it safe” and avoiding risk, but really this isn’t true. There is risk in fear-based decision making – the very real risk that you end up staying a Worker Bee forever.
Here’s the thing – Playing it safe feels like it is protecting you from failure, but in reality, it can actually cause failure.
Too many entrepreneurs, women, in particular, are letting fear cost them, big time. I see it all the time. And, it doesn’t have to be that way.
If you want to go from Solopreneuring to becoming a true CEO, it’s time to take a good hard look to see if fear-based decision making is standing between you and your entrepreneurial dreams.
Here’s what to look for:
Fear of Judgement
When you look at others in your sector, you have a tendency to compare yourself to them, and always seem to come up short. You sometimes feel like a fraud, and worse, you’re convinced that is what everyone else sees too.
Here’s what it looks like:
You were invited to showcase your wares at a local art show, but felt that the work of the other artists was much better than yours, so you declined.
You got a hot lead for a consulting job with a Fortune 500 company through a close contact but decided not to follow up on it because you were intimidated by the prestige of the client.
You have been charging the same rates for your coaching services for the last 3 years. You have so many clients that your schedule is constantly overbooked. Yet, you refuse to raise your rates because you feel like you might be “ripping off” your clients.
Here’s what it’s costing you:
Fear of judgement, a.k.a. Imposter Syndrome keeps you from reaching your full potential. It creates a sense of “less than” which translates into missed opportunities, undervaluing your work, and ultimately, a business model that flatlines.
Fear of Letting Go
This fear often takes the form of “No one else can do it as well as I can.” If you experience anxiety when it comes to delegating, outsourcing, or hiring decisions, then be on the lookout for this one.
Here’s what it looks like:
Your work week has become a never-ending daily grind. Most of the tasks you do are repetitive and monotonous. You’re starting to wonder if entrepreneurship is really that much different than a job.
You tried hiring a freelancer once, but she didn’t do the tasks in the same order as you did. You decided that only you can really do the data entry for your weekly sales, so now that three hours of weekly work is back on your schedule.
You haven’t had a real vacation since you started your business. You dream about a week at the beach, and the money is in the bank for the trip. But you fear that if you walk away from the day to day operations your biz will fall apart.
Here’s what it’s costing you:
Fear of letting go, a.k.a. Worker Bee Syndrome keeps you from scaling your business. You get trapped working in your business, not on your business. As long as you assign yourself the menial labor involved in running your business, you won’t be able to put the energy into growing your business.
And, fear of letting go means you don’t make the needed time for yourself to rest. You will eventually lose the passion that you brought to your biz in the first place. Burn out is coming if you don’t learn to let go.
Fear of Failure
When you are afraid of failure, you miss so many opportunities to invest in your business – critical for growth.
Here’s what it looks like:
You have done some research on small business loans, but refuse to pull the trigger even though the numbers look good. Meanwhile, your biz lacks the capital to make the jump to the next level.
You’re introduced to a business coach at a local lunch n’ learn for female entrepreneurs. You definitely hit it off and felt that she had something to offer you in terms of growing your business. Yet, you fail to follow up with her because you’re convinced your business isn’t ready to grow yet. Maybe next year…
Here’s what it’s costing you:
When fear of failure is holding you back, it usually shows up as a lack of willingness to invest in your business. It also keeps you from taking the risks you need to scale. In the end, fear of failure might seem like it is keeping you safe, but what it is really doing is keeping you stuck.
The Root Cause: Fear of Change
I have spent decades building successful businesses and helping others do the same. Many of my clients come to me as successful Solopreneurs. They have great ideas, plenty of vision, and a ton of work to do.
But, they are often afraid of change. They got this far with hard work, determination, and plenty of missed vacations. It must be working right?
Um, no. Just because it got you off the ground doesn’t mean it will take your business to the next level.
In order to go from Solo to CEO, you have to be ready to identify fear-based decision making, and decide to make a change – even if you think you’re not ready. It’s a mindset thing.
Round and round and round and round. Every day is starting to look the same. There’s money coming in, but just enough to keep the train running. Meanwhile, you are doing, doing, doing and there is no end in sight.
Welcome to the Hamster Wheel.
In some ways, it’s a relief to know that your product is in demand, or that your services are attracting clients. It’s better than those start-up days when you weren’t even sure you had something of real value to offer….right?
Not really. You had a job that was a daily grind, remember? You took a big gamble to start your own business because you already decided that the Hamster Wheel wasn’t how you wanted to live your life.
So, what’s the secret to getting off the Hamster Wheel and becoming a true CEO? Systems.
What’s a System?
A system is nothing more than a set of procedures, methods, or processes that take the thinking out of the regular tasks that keep your business running. Systems make you more efficient by reducing redundancy, automating certain work, as well as allowing you to hand off those tasks to someone else.
You can’t get off the Hamster Wheel by just not doing the work that needs doing. Obviously, your biz can’t run on wishes. But you CAN get off that wheel by making some changes to your overall processes. In other words, you need to build systems.
First, Identify Repetitive Tasks
It is time to set aside some time to sit back and look at the repetitive work you are doing every day (or once a week) to keep your business running. These are the tasks that are going to be ripe for applying systems to make your work more efficient, or to get them off your plate altogether.
Take a moment to think through your day (week) and make a list. Here are a few examples of what these kinds of tasks might look like:
- Taking weekly inventory and ordering supplies
- Answering questions from customers, often the same queries over and over
- Posting a weekly blog and associated social media advertising
- Lead generation tasks such as approaching local businesses about your corporate training program
- Daily, weekly, and monthly bookkeeping
- Client scheduling
The list goes on (and on and on). What does your list look like?
Take a look over the list you have made. Are there tasks that you are simply doing out of habit that really are not adding value to your business?
For example, maybe you have been spending a few hours a week messing around on Pinterest without much luck generating leads. On the other hand, you get plenty of conversions from your Instagram marketing. Maybe it’s time to cut your losses on Pinterest and free up your schedule in the process.
Another way to potentially eliminate tasks is to find ways to do an action once and for all, instead of 5 times a day. For example, say your customers keep asking you the same question about your product. Instead of answering it over and over, take 5 minutes to include the answer prominently in your product description.
I get it. Technology can be intimidating. You may need to face some anxiety and fear here – but the benefits are worth it.
There are a myriad of apps and programs out there which can save you time with everything from lead generation to inventory management. Many of them are free or come at a very low cost. In addition, they tend to be designed to be easy to use.
A few examples:
Constant Contact. This is a tool that helps you streamline your marketing efforts by merging your email, social media, and other lead generation platforms. You can do the work once, and it will blast your effort across all of your platforms. Plus, it will track your conversions to help you craft more effective campaigns in the future.
Less work for more impact…now that’s efficiency!
Google Drive: These days, Google is much more than a search engine. In fact, Google offers cloud-based technology that allows you to easily work collaboratively with others and sync your work up across platforms. Oh, and it’s free.
You can store files on Google Drive and invite others to collaborate – great for content creation. You can easily create a calendar and assign tasks to your team – great for working with freelancers. And, that’s just scratching the surface.
Sure, there is a learning curve with anything new. But these days there’s a Youtube video on just about everything. You got this!
Another way to automate tasks? Templates.
Do you find that some of your emails and other correspondence involve typing most of the same content over and over? That’s where templates come in.
Stop reinventing the wheel every time you send a thank you note to a new client. Instead, develop the basic text with some wiggle room to customize each thank you for that personal touch. Then most of your work is done with a simple copy and paste.
Here are some examples where templates really come in handy:
- Your professional bio in short, medium and long forms
- Emails for repetitive tasks such as invoicing, thank yous, lead generation, etc.
- Infographics and other design elements, in your brand’s colors, for use in various types of online content
- Advertising campaigns – Trust me, your customers won’t remember if you used the same image in a post from 6 months ago
PRO TIP: Keep all of your templates clearly labeled and in the same folder so you can find them in a snap when you need them.
I have said it before, and I will say it again: You can’t scale your business without a team.
What’s left on your list? Let me guess: A bunch of repetitive tasks you are not ready to let go of. Maybe it’s because you think no one else can do it right, or maybe it’s because you think you can’t afford to hire someone.
Either way, refusing to delegate will keep you on the Hamster Wheel. Period.
Think about how much time it would take you to train someone to do a specific repetitive task in order to get it off your plate. That small investment of your time upfront will lead to huge time savings in the long run. With the extra time you can actually start getting more of the strategic decision making done…you know…that stuff a true CEO does?
Think you can’t afford it? When it comes to growing your biz, you can’t afford not to!
Is it Time for a Coach?
Since you can’t scale your biz while you’re stuck drowning in the day to day operations of your business, you absolutely must get off the Hamster Wheel.
If you can’t seem to do it on your own, it’s a sure sign that you need another set of eyes on your business.
We all develop blind spots. If you have been solopreneuring for a while, you may have even accidentally created systems that are working to keep you locked into the daily grind. It may be time to get someone to take an objective look at your biz and identify the best ways to streamline it.
Every day you waste in the grind is a day you could have been growing your biz. Consider booking a Mini-Intensive with me today.
It’s not enough to dream of success. It’s not even enough to set goals. At the end of the day, you need to be able to get things done. And, there is so much to get done!
The only way to truly achieve your dreams and build the business you’re meant to build is to sit down and just do it. But unless you’re strategic about your processes, you’re probably working harder than you have to.
The answer? Embrace these five productivity hacks to get more done in less time:
1. Create productive habits.
Running your own business can feel like chaos at times. Habits are a way of building in some regularity to your work, making sure that the critical tasks are getting done daily, and taking the thinking out of some of the operations.
Trust me, you’re already using habits as productivity boosters without realizing it. For example, you probably have a morning ritual that might look something like: wake up, brush your teeth, get the kids off to school, shower, and so forth. You don’t stop and think about these tasks, you just get them done on autopilot. And, you rarely forget to do them. (You probably notice when you forget to brush your teeth!)
Take a look at the tasks that you need to do more or less daily and block them for the same time every day. Then, look at how you can do them more efficiently. Shave a little time off these daily tasks and you are saving big time over the long haul.
And while we are talking about habits…there are some bad ones too. You know what I am talking about! Distractions like social media, news, or personal calls can create a major time-suck as well as disrupt your flow. Identify your distractors and get rid of them or block a time for regular breaks, and stick to it.
2. Stop overbooking.
Not only can it erode relationships with your clients, vendors, or customers, overbooking is a big time waster. You will end up losing time rescheduling, shuffling your schedule to accommodate the new meeting, and of course, making that apology for missing your meeting in the first place.
You have to learn to say no. You can’t be all things to all people. You’re a super woman, but you’re not Superwoman!
Book some leeway into your schedule to account for things like traffic, an unexpected phone call, or a client meeting that goes long. It may seem like a waste of time, but you can easily fill it with quick, time flexible tasks like checking email or posting a promotion on social media.
3. Work hard, play harder.
You are not a machine. You cannot work all day every day and hope to be at your best all the time. We get it! You’re a go-getter. But everyone has limits.
Take a day off. Get some rest, or relax on a long, slow hike. Take a friend out to lunch. Go shopping with your kids. See a movie or a play. Do something—anything—other than work.
Not only will you return to the office feeling much more refreshed, but you’ll find yourself more creative and productive than before as well.
4. Your time is valuable.
When you envisioned starting your own business, you probably had an idea about the kind of money you want to make or the lifestyle you want to lead. Even if money wasn’t your number one objective, your financial stability is either part of your business model, or you won’t have a business for long.
So pick a number that works for you and calculate an hourly wage as a rough target for what you need to make per hour in order to be on track with your personal earning goals.
Now, take a look at the tasks you are doing that are part of the day to day operations of your biz. Can you outsource or pay an employee to do it for less? Then what are you waiting for? Here’s more on how to hire a great team.
Being efficient isn’t just about doing it faster. Sometimes it’s about not doing it at all!
5. Repurpose content.
If your business includes generating content (webinars, blogs, promotional materials) and you are reinventing the wheel every time you need to get something out there, you are really making things harder on yourself than you have to.
It’s called good branding practice. Identify the elements that are most central to your brand and get comfortable with the fact that sometimes new content is really just old content with a delightful new twist or angle.
Completely original and new ideas are hard to come by. Take a little pressure off yourself and realize that every time you have a new audience it’s is okay to spin some old material in new directions.
Time CAN be on your side.
Managing your time and turning up your productivity is not something that comes naturally to most people but when you learn to master this skill, you’ll find your business grows right along with you.
Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients they want to work with on projects they love. What they don’t realize, however, is that there is a huge difference between building a business and being self-employed.
If you want to build a business, you need to start acting like a true CEO, and that may mean abandoning some of the tactics that made you a great employee. There is a big difference between being a true CEO, and merely being “self-employed:”
- CEOs scale their income. Self-employed people trade hours for dollars.
- CEOs leverage the skills and talents of others. Self-employed people rely only on their own skills.
- CEOs have the vision and make the plan. Self-employed people do, then do some more, then do some more, then do some more…
Discouraged yet? Don’t be. Every business owner started out self-employed. Just don’t stay there. These tips will help you build a sustainable and successful company instead of just another job:
Don’t try to do it all yourself.
Building a sustainable business that you can scale requires that you leverage the talents and time of others. While it might seem cost-effective to simply do everything yourself—especially in the start-up phase when you likely have more time than money—it’s a path to burnout and stress.
Solorpreneuring might work when your biz is brand new, but it won’t work to grow your business.
Instead, separate your tasks into those that you love and are especially suited for and those you dislike or aren’t good at. Then make a solid plan to get those that you aren’t good at off your list of things to do. If you feel like you can’t afford to outsource it all right now, start with what you tend to procrastinate the most on, even if it’s just a few hours each month.
(Want to learn more? Check out How to Outsource on a Shoestring Budget.)
It’s fine to work from home, but don’t live at work.
If you work from home there’s no clear line in the sand between your work day and your home life. For some entrepreneurs, this creates a situation where they never really leave work. Since there’s always work to do, it’s easy to end up working every available moment—often to the detriment of your family relationships.
This only goes one place – burnout. Nip this disaster in the bud with these tips:
- Build your business around your life, not the other way around.
- Add time for self-care to your weekly schedule.
- Have a specific space where you work on your business, and keep it separate from your personal life.
- Adjust your expectations. You don’t have to be Superwoman every day. In fact, you can’t be – do what you can, let go of the rest, and outsource the busy work!
(If you are struggling with self-care, read Note to Self: You Matter!)
Vacations and downtime are important.
Don’t create a business that requires you to be “in the office” every day. At the start, you may need to be available more, but you should definitely be planning for the day when you can be “off the grid” for extended periods of time.
- Have trusted contractors who can handle things when you’re not available.
- Leverage automation tools such as autoresponders and auto-webinar systems.
- Create repeatable systems so you’re not always reinventing the wheel.
- Apply the KISS principle, Keep it Simple, Sweetie!
While you might not be able to hit the road with no internet access for weeks at a time, at the very least you should be able to reduce your workload to a daily check-in.
Sound impossible? It’s not. With some forethought and planning, you can create a team—and the systems they need—to successfully run your business without becoming overwhelmed and overworked. Now that’s acting like a true CEO!
Make time for the Big Picture.
One of the biggest differences between being a CEO and merely being self-employed has to do with being the keeper of the vision that made you quit your job in the first place. In order to hold on to that vision, and make sure it guides the development of your company, you must make time to grow and nurture it.
Block time in your weekly schedule for strategic planning. Otherwise, you will end up perpetually working in your business, instead of on it. It’s a trap! And it is one of the most common mistakes I see female entrepreneurs make as they try to transition from a start-up to a successful company.
Being self-employed isn’t the same thing as being a true CEO.
If any of these tips resonated with you, the sooner you get your head around the mindset shifts and strategies to make the change, the better!
Need a little help? Consider booking a mini-intensive with me and we will spend an hour talking about your business and identify where you can make a few changes today that will get you turned in the right direction and poised for growth.