Facebook Advertising Blueprint
Facebook is currently the biggest social media platform with almost 2 billion members. Half of those are online daily. With very few acceptations, your ideal client is there! Facebook also has the very best targeting opportunities of any social media platform, which is critical for successful advertising. I see so many entrepreneurs making the same […]
Who should NOT be Advertising on Facebook?
It seems odd that I as a Facebook Advertising Strategist would be talking about who should NOT be doing Facebook ads. But I’m approached by new businesses for help daily and I just want to offer some advice on who should NOT be doing FB ads. Or put another way, when’s the best time to start […]
Warm Audience – Don’t forget your Tribe!
Once you have someone on your email list, or liking your Facebook page, or in your Facebook group, it’s easy to think you’ve “got them”. Meaning, they already know about you, and don’t need to hear about your newest offers or see your ads. Not true! You warm audience is the most important piece of […]
Facebook Strategy vs. Facebook Ads
There is a difference between “dabbling” with Facebook ads and having a well crafted, results oriented, long term strategy. You will need patience, tenacity, and a bit of Sherlock Holmes to make it all hum. But once it does, you will have an endless stream of prospects, leads, clients and revenue.