The Trap of Working IN Your Business, not ON it
Danger! Danger! Most of us start our entrepreneurial journey with a passion. A passion to serve, to share our expertise, or just for the love of what we do. With that, we jump into our business with both feet, hands and everything else and devote as much time as we can spare for the creation […]
Creating Visibility: Do Your Customers Even Know You Exist?
Visibility means having your entrepreneurial business be visible to the audience you want to serve. This means being in front of them in any number of ways and creating a strategy for promoting brand awareness that is custom-made for the stage of development your business is in. This week, I will walk you through two […]
Get Out of Your Own Way – Pt. 2
Part 2 of 2. Last week I covered 4 obstacles that can get in your way. This week, I’m finishing up with the final 4. 5. “I have a good sense of where I want my business to go, but can’t figure out how to get there” This is when growth and transition are the […]
Get Out of Your Own Way – Obstacles to Biz Growth
Part 1 of 2 Every business goes through stages, from the seed of an idea to startup, to increasing levels of maturity and growth. Each stage has its challenges, and none are easier than the last. In those transition periods, things can feel out of control. Many of your carefully crafted processes are no longer […]
Know Your Numbers
I know. It feels like hopping on the scale. That dreaded moment that many women agonize over (me too!) when they get on the scale to check their weight. Time’s up! Was I good, or bad? Is there shame or self-doubt? Jubilation? Body image aside, we need to get over that fear regarding our businesses. […]
Fastest Path to Growth? Tap Into Your Network
What do you envision when you think of growing your business? Typically it’s new leads or prospecting. But most of us do a really crummy job of utilizing that asset called our network, or our Biz Besties, to really help us grow. What is a Biz Bestie? You may have met recently or known each […]
Have you KISSed your business lately?
Keep it Simple, Sweetie! One of the things I see with entrepreneurs in the second and third years of their business is a tendency to overcomplicate things. If you have made it through your first year or two then something is working. Congratulations! Really! Something like 20% of small businesses fail in the first year, […]
Freedom! Map Out Your Week According to You
Last week we started with non-negotiables in our life and business. This week, let’s take that a step farther. Establishing a weekly schedule to fit you and your life is a very freeing experience. I can just hear the screams now: “But I have so many clients to tend to!” “But I have so much […]
Create a Strategy? But I’ve got one!
Hold up! Let’s pick that one apart. Did you actually start with a well thought out strategy about your business for the first year or so, or did you just jump right into your passion? Most entrepreneurs dive into their business because they have a burning desire to teach, coach, provide a service, or sell a […]
From Chaos to Clarity – My Story
Businesses evolve and grow, and mine is no exception. I had been providing Facebook Ad Strategy and implementation up until a few months ago. (Why look; my last blog post and newsletter was in June of 2017! Not good.) But I began to realize this business model just was not working for me. The […]