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Elyse

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What is a 4 Letter Word that Starts with F?

Don't let Fear hold you back

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You have refined your product or services. You have built up your customer or client base. You’re past the “start-up” phase, and well beyond the “break-even” point. You did it all by yourself.

Congratulations, your an amazing Solopreneur!

Meanwhile, you’re working a 60 hour work week. There is always MORE work to do. You can’t scale your biz because you can’t take on any more work. You haven’t had a vacation in over a year. And yet, your afraid to do anything differently, after all, everything you’re doing got you this far.

If something got you this far, then continuing to do something the same way is playing it safe… right?

In practice, giving in to your fear often feels like “playing it safe” and avoiding risk, but really this isn’t true. There is risk in fear-based decision making – the very real risk that you end up staying a Worker Bee forever.

Here’s the thing – Playing it safe feels like it is protecting you from failure, but in reality, it can actually cause failure.

Too many entrepreneurs, women, in particular, are letting fear cost them, big time. I see it all the time. And, it doesn’t have to be that way.

If you want to go from Solopreneuring to becoming a true CEO, it’s time to take a good hard look to see if fear-based decision making is standing between you and your entrepreneurial dreams.

Here’s what to look for:

Fear of Judgement

When you look at others in your sector, you have a tendency to compare yourself to them, and always seem to come up short. You sometimes feel like a fraud, and worse, you’re convinced that is what everyone else sees too.

Here’s what it looks like:

You were invited to showcase your wares at a local art show, but felt that the work of the other artists was much better than yours, so you declined.

You got a hot lead for a consulting job with a Fortune 500 company through a close contact but decided not to follow up on it because you were intimidated by the prestige of the client.

You have been charging the same rates for your coaching services for the last 3 years. You have so many clients that your schedule is constantly overbooked. Yet, you refuse to raise your rates because you feel like you might be “ripping off” your clients.

Here’s what it’s costing you:

Fear of judgement, a.k.a. Imposter Syndrome keeps you from reaching your full potential. It creates a sense of “less than” which translates into missed opportunities, undervaluing your work, and ultimately, a business model that flatlines.

Fear of Letting Go

This fear often takes the form of “No one else can do it as well as I can.” If you experience anxiety when it comes to delegating, outsourcing, or hiring decisions, then be on the lookout for this one.

Here’s what it looks like:

Your work week has become a never-ending daily grind. Most of the tasks you do are repetitive and monotonous. You’re starting to wonder if entrepreneurship is really that much different than a job.

You tried hiring a freelancer once, but she didn’t do the tasks in the same order as you did. You decided that only you can really do the data entry for your weekly sales, so now that three hours of weekly work is back on your schedule.

You haven’t had a real vacation since you started your business. You dream about a week at the beach, and the money is in the bank for the trip. But you fear that if you walk away from the day to day operations your biz will fall apart.

Here’s what it’s costing you:

Fear of letting go, a.k.a. Worker Bee Syndrome keeps you from scaling your business. You get trapped working in your business, not on your business. As long as you assign yourself the menial labor involved in running your business, you won’t be able to put the energy into growing your business.

And, fear of letting go means you don’t make the needed time for yourself to rest. You will eventually lose the passion that you brought to your biz in the first place. Burn out is coming if you don’t learn to let go.

Fear of Failure

When you are afraid of failure, you miss so many opportunities to invest in your business – critical for growth.

Here’s what it looks like:

You have done some research on small business loans, but refuse to pull the trigger even though the numbers look good. Meanwhile, your biz lacks the capital to make the jump to the next level.

You’re introduced to a business coach at a local lunch n’ learn for female entrepreneurs. You definitely hit it off and felt that she had something to offer you in terms of growing your business. Yet, you fail to follow up with her because you’re convinced your business isn’t ready to grow yet. Maybe next year…

Here’s what it’s costing you:

When fear of failure is holding you back, it usually shows up as a lack of willingness to invest in your business. It also keeps you from taking the risks you need to scale. In the end, fear of failure might seem like it is keeping you safe, but what it is really doing is keeping you stuck.

The Root Cause: Fear of Change

I have spent decades building successful businesses and helping others do the same. Many of my clients come to me as successful Solopreneurs. They have great ideas, plenty of vision, and a ton of work to do.

But, they are often afraid of change. They got this far with hard work, determination, and plenty of missed vacations. It must be working right?

Um, no. Just because it got you off the ground doesn’t mean it will take your business to the next level.

In order to go from Solo to CEO, you have to be ready to identify fear-based decision making, and decide to make a change – even if you think you’re not ready. It’s a mindset thing.

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Do You Want Off the Hamster Wheel? You Need Systems.

Systems and Structure are Your Friend

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Round and round and round and round. Every day is starting to look the same. There’s money coming in, but just enough to keep the train running. Meanwhile, you are doing, doing, doing and there is no end in sight.

Welcome to the Hamster Wheel.

In some ways, it’s a relief to know that your product is in demand, or that your services are attracting clients. It’s better than those start-up days when you weren’t even sure you had something of real value to offer….right?

Not really. You had a job that was a daily grind, remember? You took a big gamble to start your own business because you already decided that the Hamster Wheel wasn’t how you wanted to live your life.

So, what’s the secret to getting off the Hamster Wheel and becoming a true CEO? Systems.

What’s a System?

A system is nothing more than a set of procedures, methods, or processes that take the thinking out of the regular tasks that keep your business running. Systems make you more efficient by reducing redundancy, automating certain work, as well as allowing you to hand off those tasks to someone else.

You can’t get off the Hamster Wheel by just not doing the work that needs doing. Obviously, your biz can’t run on wishes. But you CAN get off that wheel by making some changes to your overall processes. In other words, you need to build systems.  

Here’s how:

First, Identify Repetitive Tasks

It is time to set aside some time to sit back and look at the repetitive work you are doing every day (or once a week) to keep your business running. These are the tasks that are going to be ripe for applying systems to make your work more efficient, or to get them off your plate altogether.

Take a moment to think through your day (week) and make a list. Here are a few examples of what these kinds of tasks might look like:

  • Taking weekly inventory and ordering supplies
  • Answering questions from customers, often the same queries over and over
  • Posting a weekly blog and associated social media advertising
  • Lead generation tasks such as approaching local businesses about your corporate training program
  • Daily, weekly, and monthly bookkeeping
  • Client scheduling

The list goes on (and on and on). What does your list look like?

Eliminate Tasks

Take a look over the list you have made. Are there tasks that you are simply doing out of habit that really are not adding value to your business?

For example, maybe you have been spending a few hours a week messing around on Pinterest without much luck generating leads. On the other hand, you get plenty of conversions from your Instagram marketing. Maybe it’s time to cut your losses on Pinterest and free up your schedule in the process.

Another way to potentially eliminate tasks is to find ways to do an action once and for all, instead of 5 times a day. For example, say your customers keep asking you the same question about your product. Instead of answering it over and over, take 5 minutes to include the answer prominently in your product description.

Automate Tasks

I get it. Technology can be intimidating. You may need to face some anxiety and fear here – but the benefits are worth it.

There are a myriad of apps and programs out there which can save you time with everything from lead generation to inventory management. Many of them are free or come at a very low cost. In addition, they tend to be designed to be easy to use.

A few examples:

Constant Contact.  This is a tool that helps you streamline your marketing efforts by merging your email, social media, and other lead generation platforms. You can do the work once, and it will blast your effort across all of your platforms. Plus, it will track your conversions to help you craft more effective campaigns in the future.

Less work for more impact…now that’s efficiency!

Google Drive: These days, Google is much more than a search engine. In fact, Google offers cloud-based technology that allows you to easily work collaboratively with others and sync your work up across platforms. Oh, and it’s free.

You can store files on Google Drive and invite others to collaborate – great for content creation. You can easily create a calendar and assign tasks to your team – great for working with freelancers. And, that’s just scratching the surface.

Sure, there is a learning curve with anything new. But these days there’s a Youtube video on just about everything. You got this!

Another way to automate tasks? Templates.

Do you find that some of your emails and other correspondence involve typing most of the same content over and over? That’s where templates come in.

Stop reinventing the wheel every time you send a thank you note to a new client. Instead, develop the basic text with some wiggle room to customize each thank you for that personal touch. Then most of your work is done with a simple copy and paste.

Here are some examples where templates really come in handy:

  • Your professional bio in short, medium and long forms
  • Emails for repetitive tasks such as invoicing, thank yous, lead generation, etc.
  • Infographics and other design elements, in your brand’s colors, for use in various types of online content
  • Advertising campaigns – Trust me, your customers won’t remember if you used the same image in a post from 6 months ago

PRO TIP: Keep all of your templates clearly labeled and in the same folder so you can find them in a snap when you need them.

Delegate Tasks

I have said it before, and I will say it again: You can’t scale your business without a team.

What’s left on your list? Let me guess: A bunch of repetitive tasks you are not ready to let go of. Maybe it’s because you think no one else can do it right, or maybe it’s because you think you can’t afford to hire someone.

Either way, refusing to delegate will keep you on the Hamster Wheel. Period.

Think about how much time it would take you to train someone to do a specific repetitive task in order to get it off your plate. That small investment of your time upfront will lead to huge time savings in the long run. With the extra time you can actually start getting more of the strategic decision making done…you know…that stuff a true CEO does?

Think you can’t afford it? When it comes to growing your biz, you can’t afford not to!

Is it Time for a Coach?

Since you can’t scale your biz while you’re stuck drowning in the day to day operations of your business, you absolutely must get off the Hamster Wheel.

If you can’t seem to do it on your own, it’s a sure sign that you need another set of eyes on your business.

We all develop blind spots. If you have been solopreneuring for a while, you may have even accidentally created systems that are working to keep you locked into the daily grind. It may be time to get someone to take an objective look at your biz and identify the best ways to streamline it.

Every day you waste in the grind is a day you could have been growing your biz. Consider booking a Mini-Intensive with me today.

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Time Is on Your Side: 5 Productivity Tips for Entrepreneurs

5 Productivity Tips for Entrepreneurs

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It’s not enough to dream of success. It’s not even enough to set goals. At the end of the day, you need to be able to get things done. And, there is so much to get done!

The only way to truly achieve your dreams and build the business you’re meant to build is to sit down and just do it. But unless you’re strategic about your processes, you’re probably working harder than you have to.

The answer? Embrace these five productivity hacks to get more done in less time:

1. Create productive habits.

Running your own business can feel like chaos at times. Habits are a way of building in some regularity to your work, making sure that the critical tasks are getting done daily, and taking the thinking out of some of the operations.

Trust me, you’re already using habits as productivity boosters without realizing it. For example, you probably have a morning ritual that might look something like: wake up, brush your teeth, get the kids off to school, shower, and so forth. You don’t stop and think about these tasks, you just get them done on autopilot. And, you rarely forget to do them. (You probably notice when you forget to brush your teeth!)

Take a look at the tasks that you need to do more or less daily and block them for the same time every day. Then, look at how you can do them more efficiently. Shave a little time off these daily tasks and you are saving big time over the long haul.

And while we are talking about habits…there are some bad ones too. You know what I am talking about! Distractions like social media, news, or personal calls can create a major time-suck as well as disrupt your flow. Identify your distractors and get rid of them or block a time for regular breaks, and stick to it.

2. Stop overbooking.

Not only can it erode relationships with your clients, vendors, or customers, overbooking is a big time waster. You will end up losing time rescheduling, shuffling your schedule to accommodate the new meeting, and of course, making that apology for missing your meeting in the first place.

You have to learn to say no. You can’t be all things to all people. You’re a super woman, but you’re not Superwoman!

Book some leeway into your schedule to account for things like traffic, an unexpected phone call, or a client meeting that goes long. It may seem like a waste of time, but you can easily fill it with quick, time flexible tasks like checking email or posting a promotion on social media.

3. Work hard, play harder.

You are not a machine. You cannot work all day every day and hope to be at your best all the time. We get it! You’re a go-getter. But everyone has limits.

Take a day off. Get some rest, or relax on a long, slow hike. Take a friend out to lunch. Go shopping with your kids. See a movie or a play. Do something—anything—other than work.

Not only will you return to the office feeling much more refreshed, but you’ll find yourself more creative and productive than before as well.

4. Your time is valuable.

When you envisioned starting your own business, you probably had an idea about the kind of money you want to make or the lifestyle you want to lead. Even if money wasn’t your number one objective, your financial stability is either part of your business model, or you won’t have a business for long.

So pick a number that works for you and calculate an hourly wage as a rough target for what you need to make per hour in order to be on track with your personal earning goals.

Now, take a look at the tasks you are doing that are part of the day to day operations of your biz. Can you outsource or pay an employee to do it for less? Then what are you waiting for? Here’s more on how to hire a great team.

Being efficient isn’t just about doing it faster. Sometimes it’s about not doing it at all!

5. Repurpose content.

If your business includes generating content (webinars, blogs, promotional materials) and you are reinventing the wheel every time you need to get something out there, you are really making things harder on yourself than you have to.

It’s called good branding practice. Identify the elements that are most central to your brand and get comfortable with the fact that sometimes new content is really just old content with a delightful new twist or angle.

Completely original and new ideas are hard to come by. Take a little pressure off yourself and realize that every time you have a new audience it’s is okay to spin some old material in new directions.

Time CAN be on your side.

Managing your time and turning up your productivity is not something that comes naturally to most people but when you learn to master this skill, you’ll find your business grows right along with you.

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Build a Business, Not a Job

You’re Not an Employee Anymore

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Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients they want to work with on projects they love. What they don’t realize, however, is that there is a huge difference between building a business and being self-employed.

If you want to build a business, you need to start acting like a true CEO, and that may mean abandoning some of the tactics that made you a great employee. There is a big difference between being a true CEO, and merely being “self-employed:”

  • CEOs scale their income. Self-employed people trade hours for dollars.
  • CEOs leverage the skills and talents of others. Self-employed people rely only on their own skills.
  • CEOs have the vision and make the plan. Self-employed people do, then do some more, then do some more, then do some more…

Discouraged yet? Don’t be. Every business owner started out self-employed. Just don’t stay there. These tips will help you build a sustainable and successful company instead of just another job:

Don’t try to do it all yourself.

Building a sustainable business that you can scale requires that you leverage the talents and time of others. While it might seem cost-effective to simply do everything yourself—especially in the start-up phase when you likely have more time than money—it’s a path to burnout and stress.

Solorpreneuring might work when your biz is brand new, but it won’t work to grow your business.

Instead, separate your tasks into those that you love and are especially suited for and those you dislike or aren’t good at. Then make a solid plan to get those that you aren’t good at off your list of things to do. If you feel like you can’t afford to outsource it all right now, start with what you tend to procrastinate the most on, even if it’s just a few hours each month.

(Want to learn more? Check out How to Outsource on a Shoestring Budget.)

It’s fine to work from home, but don’t live at work.

If you work from home there’s no clear line in the sand between your work day and your home life. For some entrepreneurs, this creates a situation where they never really leave work. Since there’s always work to do, it’s easy to end up working every available moment—often to the detriment of your family relationships.

This only goes one place – burnout. Nip this disaster in the bud with these tips:

  • Build your business around your life, not the other way around.
  • Add time for self-care to your weekly schedule.
  • Have a specific space where you work on your business, and keep it separate from your personal life.
  • Adjust your expectations. You don’t have to be Superwoman every day. In fact, you can’t be – do what you can, let go of the rest, and outsource the busy work!

(If you are struggling with self-care, read Note to Self: You Matter!)

Vacations and downtime are important.

Don’t create a business that requires you to be “in the office” every day. At the start, you may need to be available more, but you should definitely be planning for the day when you can be “off the grid” for extended periods of time.

  • Have trusted contractors who can handle things when you’re not available.
  • Leverage automation tools such as autoresponders and auto-webinar systems.
  • Create repeatable systems so you’re not always reinventing the wheel.
  • Apply the KISS principle, Keep it Simple, Sweetie!

While you might not be able to hit the road with no internet access for weeks at a time, at the very least you should be able to reduce your workload to a daily check-in.

Sound impossible? It’s not. With some forethought and planning, you can create a team—and the systems they need—to successfully run your business without becoming overwhelmed and overworked. Now that’s acting like a true CEO!

Make time for the Big Picture.

One of the biggest differences between being a CEO and merely being self-employed has to do with being the keeper of the vision that made you quit your job in the first place. In order to hold on to that vision, and make sure it guides the development of your company, you must make time to grow and nurture it.

Block time in your weekly schedule for strategic planning. Otherwise, you will end up perpetually working in your business, instead of on it. It’s a trap! And it is one of the most common mistakes I see female entrepreneurs make as they try to transition from a start-up to a successful company.

Being self-employed isn’t the same thing as being a true CEO.

If any of these tips resonated with you, the sooner you get your head around the mindset shifts and strategies to make the change, the better!

Need a little help? Consider booking a mini-intensive with me and we will spend an hour talking about your business and identify where you can make a few changes today that will get you turned in the right direction and poised for growth.

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Solopreneur to CEO – Free Masterclass

Tips that EVERY Solopreneur Needs to Grow Their Business

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When I first started my business I was a one-woman band and proud of it. I loved what I did and thought I could do it all myself. But after 12 months, I was exhausted, my passion was drained, and I could not take on one more client.

The only way I could grow my business was to work longer hours…and that was NOT going to happen. I was stuck and I needed a plan to get off of my hamster wheel.

After much trial and error, I have devised a simple but crucial 5 step system for shifting from Solopreneur to being the true CEO of your business and poised for growth. This is the method I give to my clients and they use it to jumpstart their growth almost immediately.

No more:

  • Working night and day
  • Feast or famine in your revenue
  • Lack of work-life balance

Here’s what you’ll learn:

  • My 5 step system for growing a profitable business
  • How to get out of your own way and conquer the mindset issues that are keeping you stuck
  • What you need to start and grow a team, WITHOUT breaking the bank!
  • How to create a work-life balance that works for YOU

I’m running a Free Masterclass this week where I will reveal exactly how it all works.

Click here to reserve your free seat now!

P.S. There is no catch and no sales pitch. Just free education because I believe every solopreneur needs this info to succeed.

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How to Outsource on a Shoestring Budget

But I can’t afford to hire anyone!

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“I just can’t afford to hire! My budget is way too small.”

I never push back on the budget-size part of this argument; hundreds of solopreneurs run their amazing businesses on blood, sweat, tears, and absolutely minuscule amounts of money.

The part about not being able to afford outsourcing? That is a mindset issue, and one that needs to be challenged. Many entrepreneurs think that if they do everything themselves they are saving money. Frankly, this kind of thinking is short sighted.

When you get bogged down handling the day-to-day administrative work necessary to keep your business humming along, you never get to plan. In many cases, that is going to cost you more in the long term than delegating the busy work.

Remember those CEO time blocks we talked about?

You’re so focused on staying afloat that you keep yourself from dreaming bigger, plotting your next steps, and putting your energy toward growing your business instead of treading water.

So when business owners tell me they can’t afford to hire help, I point out that it’s more likely they can’t afford NOT to!

Still wary and worried that your shoestring budget can’t handle the burden of outsourcing?

Here are 4 easy ways to make sure you can afford to delegate:

Start Small

You might have a list as long as your arm filled with tasks you’re dying to assign out, but you’re better off easing into outsourcing. Try hiring someone for just a few hours each month to strategically get tasks off your plate that you either avoid, loathe, or both.

Pick work that can be done by anyone (like bookkeeping or invoicing) but which ties up your time and sucks up energy you could be putting toward important projects that will help grow your business.

It may not sound like much, but starting with just 4-5 hours per month is a manageable way to get a feel for outsourcing. Hire a virtual assistant on a trial basis for a few months to see if delegating that work impacts your overall stress level, and work your way up to hiring someone to handle more tasks.

Analyze ROI

It’s hard to let go of the money you work so hard to earn, but if you can do some simple return-on-investment calculations you’ll see it’s money well spent!

Think about what you could accomplish in the hours you’re now NOT spending in the weeds of your business.

For example, if you hire a VA for 10 hours per month, and use your now-empty 10 hours to create a product you sell for $200, you’ve just covered the cost of your virtual assistant (VA) with a single sale.

Here’s a quick summary for calculating your ROI:

  • Start by picking a task set (such as publicizing your blog posts on social media)and total up how much time per month you spend doing it yourself right now.
  • Multiply hours per month x your hourly rate, and the resulting figure will tell you how much it’s costing you to handle this task set yourself. Assume you can hire a VA for $50/hour or less. Would it be more cost-efficient to outsource?
  • NOW analyze the task set to see if it actually, actively makes you money. (For instance, how many sales did you make last year that can be traced to blog posts?)
  • Ideally, you want to outsource tasks that bring in revenue, but remember that assigning admin work to contractors means YOU are freed up to focus on money-centric work.
  • Weigh the data, and decide if paying a VA to handle this task set is worth the investment.

Consider Hiring a Less-experienced Contractor

VAs with decades of experience can (and should!) charge more. Newer freelancers will have lower hourly rates, which makes them more affordable.

Naturally, the tradeoff will be that less-experienced VAs will need more training. But if you’re on a tiny budget and currently have more time than money, it can be a win-win for everyone.

And, being among the first to help a new freelancer get situated means you can shape his or her work habits and processes!

Assign a Portion of Your Income to Outsourcing

When you look at your income and budget, it can be tough to see any wiggle-room. A simple work-around is to dedicate a certain percentage of your business income to outsourcing.

For instance, use 20% of your website affiliate income to cover contractor costs or dedicate 50% of book sales each month. Parsing your incoming money in this way makes it feel less burdensome to add another line-item to your monthly budget! Remember, start small!

So why would you pay someone else to do work you can do yourself for free?

Because the work you do is NOT free! Your time is valuable, and should be put toward projects that will either bring in revenue or allow your business to expand. And even if your budget is painfully tight, you can find ways to make room for outsourcing!

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Don’t Miss This Spooktacular Offer!

Grab this deal before it's gone.

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Here is a little Halloween treat! 

Mini-Intensive Session

60 minutes to actionable strategy

Now only $97 if you sign up by November 15
(regularly $250)
Think Q4 is a done deal? Make the most of the final 2 months or get a jump start on 2019.
Let’s take the time to dig into your business and identify a few key things that you can be implementing right now to get on the right track. We’ll create a strategy that will take you through the next few months. You will walk away with an ACTION PLAN and know exactly what to work on next.
Kathleen was ready to wait until the New Year to gear up her prospecting efforts. But we put together a plan to get her going right away and get a jump on a successful 2019.
“Elyse’s MINI Intensive Session is a COLOSSALIntensive Session. I came away with concrete objectives and goals for the balance of this year and forward. I feel more organized and focused, with a strategy in place to address my action plan.
Much thanks, Elyse!!
Kathleen Schultz, Principal, Kathleen Schultz Marketing
If you know me personally, you know that I love to inspire success and confidence in others. And I can’t wait to teach others how to build systems to create profitable businesses.
When you schedule a Mini-Intensive Session, we’re going to look at where you are now in your business, and identify what you need to do to find and get more ideal clients and build your business. Sessions will last 60 minutes and will be conducted via Zoom.
  $97
(till Nov. 15)
Before our call, we send you a questionnaire asking you for some background on your business, your goals, and to share 3 specific issues you want to focus on so that we can make the most of our time
After our session, you will receive a recording of our call.
Have a pen and paper at the ready to take notes. I plan to offer a lot of value.
.
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Business Slow? Think Like a Farmer

Use Your Downtime to Plan for the Future

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Last week I talked about a client of mine – a real estate agent going through her slow period. Our work during that time focused on thinking like a farmer – but what does that mean in practice?

Do you think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes, corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of big rewards.

She prepared the ground last fall, following last year’s harvest.

She planted seeds in the spring.

She watered, fertilized and protected her fragile crops from pests, drought and poor weather throughout the growing season.

And finally, after months of work, she enjoyed the results of her efforts near the end of the summer.

Your business works the same way with periodic ups and downs. Many businesses experience seasonal fluctuations tied to other rhythms — the school year, the tax year, the calendar year. In other cases, downturns are less predictable but are nonetheless a part of the ride for a successful entrepreneur.

If you take a page from the farmer’s playbook, you’ll soon be reaping the rewards, too!

Preparing the Ground

This is your brand, your voice, your very presence in your market. If you’re just starting out—like that farmer after her harvest—you’ll spend your time simply becoming known. In other words, you should put your energy into preparing the ground.

Hang out with other coaches in your niche. Join forums where your ideal clients spend their time. Build a website and start your mailing list. This is the prep work that will form the foundation of a solid business in the future.

Planting the Seeds

Your seeds are your content and products. With each blog post you write, every product you create, you’re planting a seed you can harvest later. But unlike the farmer, your seeds will produce over and over again, endlessly.

Look for ways to create visibility for you and your brand with public speaking, being interviewed on podcasts or participating on panels that are aligned with your area of expertise. Get yourself out there!

In fact, you’ll likely find that blog posts you wrote years ago will continue to bring in new clients year after year, with no further help from you. Products can be sold over and over again, or reworked into new offers. Podcasts, videos, ebooks and more all continue to work for you, month after month, year after year.

When you think about it that way, it’s easy to see that planting seeds is a critical part of every business.

Nurturing Your Crop

Wouldn’t it be nice if you could just “Set it and forget it!”? Unfortunately, that style of business rarely works.

Consistency is the name of the game here – and it’s what will ultimately lead to success. Be sure that you are sending out your email newsletter every week, or month (or whatever cadence you have decided on). Be sure to do a blog post, or Facebook live, or record a video consistently.

You will start to get a following and people will be looking for you, even if you don’t think they are out there! Remember, gurus tell us that only 10% of your readers or followers ever comment (and I think that number is high!), so you have an audience out there, even if it doesn’t appear so.

Instead, you must spend time nurturing:

  • Stay in touch with your email list
  • Update old blog posts with new ideas
  • Study your stats to improve your traffic and conversions
  • Refine your products as you learn more about your customers

It doesn’t take much effort to update your blog posts or tweak your products, and the rewards can be fantastic.

Of course, being a farmer is a long-term investment. The work you do today may not pay off for weeks or months to come. But with a strong history of consistent “farming,” you’ll soon see that those long-term rewards are paying off consistently as well.

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How NOT to Panic.

Fear-Based Decision Making is Bad for Biz.

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At some point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling. Just one peek at the financials is enough to bring on a full-fledged anxiety attack.

Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business that’s trending downward. How you handle it can mean the difference between continued success and business-killing burnout.

Here’s where a lot of entrepreneurs get it wrong. They start to worry about money, and that worry leads to poor decisions that ultimately have a negative impact not just on finances, but—maybe more importantly—on their own morale, too. I’ve been there many times!

In my experience fear shuts my brain down and keeps me from being productive in ANY area of my life. Here are a few of the fear-based decisions you might find yourself making:

You Take On The Wrong Client

When business is down, it can be tough to keep your ideal client avatar in mind. Instead, you jump at the chance to work with anyone who comes along with a wallet. The trouble with this scenario is you can find yourself with a roster full of clients who:

  • Aren’t willing or able to do the work required
  • Spend all their time telling you why your ideas and advice won’t work
  • Make life miserable for you, as they are not a good fit
  • Drain your energy and make you dread work each day

You Withdraw

You stop going to networking events, stop connecting with your network, stop socializing with your Biz Besties. This is exactly the opposite of what will help you turn your fear into a more positive direction. Getting outside of your own head is the best thing you can do at this point.

You Stop Creating

And who can blame you? With profits down, you have to pull back. You can’t afford to spend time and money creating new programs, or new blog posts, or webinars, so you recycle the ones you’ve already produced – and these may be a bit tired.

Now, this would be ideal if you were repurposing with a positive intent. Turning your eBook into a group-coaching course? Perfect! But that’s not what your fearful brain is telling you.

Your fearful self is saying, “Just re-release this same product again, so I don’t have to have new sales copy written or record new videos.” And, while this might help bring in a bit of cash short-term, it won’t do anything for your reputation or your self-esteem.

Ditch the Fear Mindset

Fear can be a healthy motivator, but it is a terrible mindset for sound decision making in business. Acts of desperation, withdrawal or avoidance can turn a minor dip into a major disaster.

Instead, bring your focus to the opportunity right in front of you: Have a little more time on your hands? Great! What can you do with it? Sales lower than expected? Okay…What can you learn about your customers?

If running a business was just like getting on an escalator, nothing but up from here, then everyone would do it. The fact is that the downturns are a part of learning about your customers, streamlining your processes, and honing in on your ideal client and the services you are really passionate about providing.

If you are letting fear run your show, you are missing the opportunity to refine, and ultimately grow your biz.

Here is what it looks like in practice…

One of my clients is a real estate agent who is in a bit of a lull and starting to exhibit signs of panic. Instead, we are working with the concept of farming. She is planting seeds for harvest later on.

In our coaching sessions, we have mapped out a plan for the best way to productively and strategically use this time to her best advantage. AND (more mindset work here) she’s realized she is lucky to have this time to focus on her business, instead of being caught up in it.

Coming from fear is no way to operate a business, but that’s just what a fear-based mindset can do to you. Better (much better) to hold out for that perfect client, dig into your supportive relationships, and take what you’ve learned from your drop in sales to create that killer program your audience is clamoring for!

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Overwhelmed and Paralyzed?

How to get UNSTUCK.

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We all fall victim to overwhelm. The trick is to find a way to reset quickly, so you can recover and get back to what you need to do.

Whether it’s often or infrequent, the paralyzing results are the same. Here is what happens to me when I’m in overwhelm (Not pretty, but I’m just keeping it real here, people!):

When I’m in overwhelm, I’m like a deer in the headlights – I am stuck and can’t move. I’m truly paralyzed. I typically spend a lot of time “Spinning “– I can spend LOTS of time in front of my computer doing who knows what. I straighten my desk and organize files. And I convince myself that I’m busy, but I know better. Busy work is busy work.

Or, I become an expert at procrastination. I work from my home office so I find myself folding laundry, doing dishes, cleaning. Anything but working. The busier I stay, the less I have to think about how overwhelmed I am, because I’m….well, busy!

Here’s what to do to nip overwhelm in the bud:

Recognize the symptoms.

I’ve learned to recognize the symptoms, or better yet, anticipate when I’m going to fall prey to overwhelm. Typically it happens in times of transition. I may have signed up too many clients at once. I may have a new hire that I need to train on top of all my other duties. I feel stress creeping into my shoulders and neck, for whatever reason.

I start to look for times when I will likely be in transition and anticipate what is likely to hit the fire, or what is going to need extra attention. But you can’t always do that. Once you notice you are in overwhelm, take action right away with any of the following strategies.

Cut down on your outside influences.

There are gurus aplenty in the online world, all with a different voice and recommendations. I have learned (the hard way) that more input does not equal more clarity. Make some choices.

Whose voices, newsletters, and recommendations do you find valuable and want to continue to follow? Choose at most 2 or 3 and unsubscribe from the rest of those newsletters. Don’t sign up for any more webinars aside from theirs. Or, just give yourself a complete break from outside influences. Do not sign up for any more courses. Keep it simple, sweetie.

Detox your to-do list.

Overwhelm can come from a to-do list that is several pages long. It shouldn’t be. There should be a max of 3 main things you should accomplish in a day. Take a critical look at that list and use the 4 D’s: Do, Delegate, Delay, or Delete, to whip it into manageable shape.

Download The 4 D’s of Productivity for more tips on how to use this powerful tool

Take some action.

If even that feels like too much effort, then just take some action – ANY action and start very small. I find that the smaller the step, the easier it is to get started. Once momentum starts, it’s easier to keep going.

Take an emotional time out.

Read an engrossing book that has nothing to do with work. I’m partial to mysteries that completely take over my brain. Go to a movie if you can swing it. Can you say binge-watch?

The point is to take an hour or two away from your problems — physically somewhere else, if possible. You’ll remember that there’s a vast world out there, and maybe put yourself back in perspective.

Exercise.

Same idea here, but with a personal physical component. Hit the gym. Go for a run or a swim. Take a spin class. Whatever it is that you do for exercise, work it into the middle of the day, so you can separate the difficult morning from the rest of the afternoon.

Not only does exercise count as an accomplishment, but it also fills your system with endorphins that lead to a more positive attitude and go-getter state of mind. Talk about a reset!

Reach out to Biz Besties.

Brainstorm why you are spinning, or just vent a bit. That can also clear your head! Sometimes you just need the chance to talk with someone you’re close with who is completely unrelated to whatever drama is going on in your life.

Just say no.

Sometimes you have to say no. Sometimes you even have to say, “I know I said yes before, but I have to say no now.” Of course, you don’t want to make a practice of this and develop a reputation for unreliability. Still, maybe it’s better than getting overwhelmed and getting nothing done.

Thinking about overwhelm won’t help. You have to take action.

Putting these techniques into practice can help you move out of overwhelm quickly. My favorite is to just take a small bit of action and to let the rest unfold. The longer you stay in this state, the worse it will become. In this case, size does matter, and even tiny steps count!