Get Your Shizzle Together in the New Year

Plan for Success NOW!

New year lots of change based on our new reality. Perhaps a new or revised business model. New goals? New priorities?

Take the time NOW, at the beginning of the year to take a fresh look at your goals and be sure you have set yourself up for success. In this video I talk about:

  • Time blocking
  • Tracking and KPIs
  • Feelings about your biz


Join me on Youtube and don’t forget to subscribe to my channel. I really appreciate the love!

Welcome to our 6-Figure Break-Through Plan masterclass to Level Up your business to multiple 6 or 7 figures and beyond.

This is an exclusive, VIP event – only 10 spots available in Zoom. It’s not recorded, so don’t sign up if you are not going to show up.

Entrepreneurs can easily get stuck at this level. I’m going to be talking about some of the more hidden ways to break thru that ceiling.

I want to streamline this and give you the 3 most critical things that will catapult you over that 6 figure hurdle.

Date: April 1, 2021
Time: 12:00 p.m.
Event: 6-Figure Breakthrough Plan, April 1
Topic: 6-Figure Breakthrough Plan
Public: Public

Is it Time to Pivot Your Business?

New Economy May Mean New Directions

We are in a very different landscape right now. Many businesses are struggling, some can’t DO business right now, others are watching their revenues decline. Let’s talk about the art of the pivot and how you can make changes to get your revenue and business back on track.

Networking – Love it or Hate it?

Networking Guide - Make it work!

Networking events can be fabulous for your business, or a complete waste of time. And if you are an introvert, they can be torture. How to make it worth your while? Have a plan and a few tools under your belt.

Need some additional help?  Download the Level Up Networking Guide here

7 Lessons for Entrepreneurial Success (Plus, the Ultimate Toolbox)

Strategies to Grow Your Biz

I’ve shared before that I’m a serial entrepreneur, with 4 successful businesses under my belt. And in hindsight, when I retrace my steps, there are 7 strategies that helped me scale my current business faster than I ever thought possible.  Don’t let these things get lost in the shuffle of the everyday!

There are a lot of little things to consider when you’re starting to build your business, from cash flow to marketing strategies; all of these moving pieces can be a bit overwhelming for entrepreneurs. But if you step back from the overwhelm and make sure you are hitting these 7 strategies, it can keep your business on track for growth.

#1: Take steps to effective cash flow management.

Lots of businesses face challenges when it comes to cash flow. But if you manage your money properly, you can avoid a lot of potential issues in the early years of running your business. I’m a big believer in the “Profit First” method of cash flow and accounting and have been using this in my business for the past year.  Whether you have $100 dollars coming in monthly, or $100K, this technique will save you a lot of stress. Take a look at Mike Michalowicz’s site and learn more about the book and the method.

#2: Set goals for the first year of your business, and every year. 

Goals are important no matter what type of business you’re starting. Set goals and start measuring from the get-go. Don’t just measure revenue and expenses, but measure how many cold calls you make, the size of your email list, how many connections you have on each of your social media platforms, how may networking events you attend.  Set realistic goals in those categories, to keep you “out there” and visible, ultimately leading to more business.

#3. Technology is your friend. Use it well.

Technology can sometimes create distractions for small business owners. But if you choose the right tech, it can really make you more productive and enable you to accomplish yourself what it used to take an army of employees to do.  We can’t all start out with every tool, but whatever you have, make sure you are using it optimally so you are getting all the business growth potential out of it.

I have created a list of the Ultimate Toolbox for every solopreneur and entrepreneur.  Click below to download a copy.

#4: Always be list building.

I wish I had taken this more seriously in the very early stages of my business. Your email list will become your business lifeline as you use it to stay top of mind and engaged with both your customers and prospects. Make sure that most of the content you create is “sticky” with opportunities to register and download valuable content that you are providing for free. The earlier you can start an ongoing list-building strategy, the healthier your business will be.

#5. Consistency is your most important growth lever.

Keep showing up. Whether it’s your weekly podcast, email newsletter, Facebook Live,  IGTV, or networking events, maintain a consistent and predictable schedule. Your tribe and prospects will start to expect it, will become more engaged, and will start sharing your content with others. Your credibility will grow; you will be creating a body of content that is “bingeable.”  Prospects will build trust in you faster (and therefore be willing to buy from you) the more bingeable you are. Don’t wait for “the muse to strike,” or that magic moment when you feel in the mood to create. Just do it. Weekly.

#6. Utilize video in your social media.

I REALLY fought this. I didn’t like how I looked on camera; I didn’t see myself as a media queen. But the changing social media algorithms forced me to change my mind. I saw that any video that I posted had at least 3 times the reach and engagement than graphics or just text. Lesson learned. Social media changes by the day, it seems, but the emphasis on video content is only getting stronger. Don’t wait another day to start using this tactic.

#7. Reduce expenses for your small business.

New businesses don’t usually have a ton of cash to work with. That means you need to keep expenses as low as possible when you’re just starting out.  Start with FREE. Most platforms, or apps, or coaches provide free trials or free content that you can learn from, or put into practice in our business. Try them out, and see if it is something your business can really use. Only if the answer is yes should you invest.

If you have been in business for a while, re-examing your expenses quarterly so you stay as profitable as you can.

So what are you waiting for? Put these 7 winning strategies for business into effect today. Not quite sure how? Book a call with me today.

Entrepreneur with Down Time?

Got time? Get Organized.

We all have periods of time “between”. Between gigs, clients, meetings, launches, proposal sent and waiting for the response. You know that time. We also have “dither days”: days when we are sitting in front of the computer and not getting anything done. My Mom called that dithering.

Here are a few sneakily productive ways to use that time.

The best way out of solopreneur craziness is to create systems. What to do? Get your behind-the-scenes act together!

Create a content calendar

If consistency in posting or content creation isn’t your strong suit, create a social content calendar. Choose a daily focus and get ahead by batching your writing into a weekly time block. You can knock out an entire week in less than an hour. Trust me the hard part is thinking about what to post. If you do the thinking in advance, the rest is easy!

I have put together a sample Content Calendar that I have used in my business with much success to give you some inspiration. Download below.

Organize your stuff – electronic and paper

How much time do you waste looking for stuff? Clean out your inbox, scan those receipts, organize your Dropbox folders and files, and break out the label maker. Just start with your DESK if it is messy. Clutter of any kind can add to an inability to focus. Become an organizational ninja.

Create a new lead magnet

What’s one question your ideal audience has that will lead them into the deeper work you do? Write a blog post, create a short video, or develop a checklist. Give yourself a set amount of time to knock it out and get it done. Start using it to attract people to your community and build your email list.

Use this as CEO time.

What’s coming up in the next few weeks? Make a list of what you need to have ready and get it done early.

Update your KPIs. We can get sloppy about this, as we tend to look only at revenue and expenses. But there are so many other measures of success – how is your social media following growing, your email list growing? How many networking events did you attend, or Facebook Lives did you do? Every step of engagement ultimately will lead to an increase in business.

Create templates

What questions do you get frequently? Write a canned response email that you can cut/paste or automate in your email sequence. Always creating custom proposals? Create a template. Got a process, new or old, that can be automated – create a template!

I could go on and on… What are some things you do in downtime? Tell me in the comments.

Work Smarter, Not Harder!

Every entrepreneur tells me that they are time-starved.  My first thought is “are you a smart business owner, or just hard-working?

To me, it comes down to 4 key points:

  1. Value your time
  2. Leverage the strengths and time of others
  3. Implement passive income models into your business where you can
  4. Don’t be afraid of technology

Here are some thoughts on each of these:

Value Your Time: You need to set and limit your working hours. You probably run your business, so you can stay home with your family or have more freedom. Well, being a prisoner to your computer doesn’t do either of those things for you.

In addition, when you limit your work time, you are more productive. If you have only 3 hours to get work done, you’re more likely to stay focused and do what you need to do.

If you have set aside the whole day to work, you’ll probably slack off and hang out at Facebook, check your email and stats endlessly or find other distractions. Sorry to say – that’s NOT working.

Leverage The Strength & Time of Others: Don’t think of yourself as a solopreneur…think of yourself as a team. You can leverage the strength and time of others by:

  • Outsourcing: Never try to do it all yourself! Partnering with others reaching the same target market as you (your competition doesn’t need to be your enemy!)
  • Recruiting and training an affiliate force: Just setting up the software/system for your affiliate program isn’t enough…set up a stellar program instead.
  • Being part of a mastermind group that shares business strategies and experiences. Stay tuned – ours is launching in September. Hope you can join us!

Implement Passive Income Models Into Your Business: Outsourcing and having your own well-managed affiliate program are ways to generate passive income. Other ways to add more passive income to your online business are:

  • Join affiliate programs: You don’t have to fulfill all the orders and provide customer support.
  • Backend Sales & Upsells: When someone is already going to buy from you once, they’re more likely to buy more. Make sure you make extra offers.

Embracing Technology: This one might be tough for some non-technical people. Honestly, I’m not very technical…but I do know that if I can automate something in my business, it saves me time and money.

Some uses of technology can include…but the possibilities are ENDLESS!

  • Autoresponders
  • Shopping carts
  • Membership sites
  • Automating content addition to your sites
  • Making customer/prospect management easier and more profitable
  • Customer feedback, comments, reviews
  • Tracking advertising and split testing

So please, stop doing so much work! Your business, family, and friends will thank you for it!

Trouble Delegating?

Learn to Delegate or Get Stuck Solopreneuring

One of the biggest fears of many solopreneurs is the whole idea of building a team and having to delegate work to others. Here is what I hear:

  • I’m not good at delegating!
  • I have had horrible results with people who work for me.
  • I would feel out of control.
  • No one will do the work as well or as fast as I can.

We have already talked about the necessity of building even a small team

if you are going to grow beyond your solopreneur status. So if growth is your plan, you will need to come to grips with whatever obstacles are in between you and building a team. Sooner, rather than later!

Some of my biggest mistakes in business have been around employees. In the early stages of my first business, I was anything but a stellar leader. One of my biggest hurdles early on was that I did not really understand what it meant to delegate. I either held on to the task, micromanaged, or cut the other person loose, assuming that all would go well. It never did.

As a leader, whenever you delegate a task, you need to make it clear what level of authority you are conferring to others to get the results you want. (I want to thank Michael Hyatt for this framework). I wish I had known all this early on and saved myself many mistakes. Here are the 5 levels of delegation:

Level 1: “Do exactly what I have asked you to do.” Don’t deviate from my instructions. I have already researched the options and determined what I want you to do.

Level 2: Research the topic and report back. We will discuss it, and then I will make the decision and tell you what I want you to do.

Level 3: Research the topic, outline the options and make a recommendation. Give me the pros and cons of each option, but tell me what you think we should do. If I agree with your decision, I will authorize you to move forward.

Level 4: Make a decision and then tell me what you did. I trust you to do the research, make the best decision you can, and then keep me in the loop. I don’t want to be surprised by someone else.

Level 5: Make whatever decision you think is best. No need to report back. I trust you completely. I know you will follow through. You have my full support.

My mistakes revolved around delegating level 3 or level 4 tasks to a staff member who was not equipped to exercise that level of responsibility. I learned over time to start an employee at the lower end of the levels until they have proved themselves and then move them up the ladder.

But many solopreneurs never get beyond level 1. They feel they have delegated a task, but haven’t really saved themselves much time OR taken themselves out of the equation. This is where the need to control or perfection paralysis is keeping them stuck.

It gets even worse. When you persistently micromanage staff at stage 1, you are harming your business. Why? The best team members actively seek opportunities to grow professionally. If you can’t provide it, they may decide to move on to another job where they have a chance to shine. Worse, the people that will stay are precisely the people that are never going to grow with your business or contribute to its success.

Take a moment to be honest with yourself about what stage you are on, and how you can start pushing yourself and your team to higher levels of delegation. It’s a process, but you will get better with practice!

Want to learn more about how to go from Solo2CEO? Learn more about my course here.

Are you Charging What You’re Worth?

3 Mindsets that Are Holding You Back

Let’s just say it: Most women entrepreneurs struggle with pricing. We adore helping others, but when it comes to asking for compensation for that help? We fumble.

Sometimes we charge too little out of fear, sometimes we position ourselves in a way that doesn’t show our true value, and sometimes we accidentally trap ourselves in a not-so-profitable business model.

Does this sound familiar? Most of the women I’ve worked with over the years are undercharging when we first start working together. I’ve found that we as women tend to default to being the helper and the nurturer. We undervalue ourselves and this leads to under charging. Let’s work on that!

Here are 3 mindset solutions that will give you the tools to start charging what you are worth:

#1: Watch your language.

Women entrepreneurs are just as susceptible as their clients when it comes to those persistent yet subtle mindset issues and traps. Time to do some house-cleaning and find the thoughts that are holding you back.

First of all, make sure you own a growth mindset rather than one that is fixed and set. Be aware of the possibility for growth in every area – especially those you consider yourself already an expert in, as well as the areas where you’re sure you will never be able to grow.

Dr. Carol Dweck talks about the importance of having a growth mindset in her powerful, ten-minute TED talk, “The Power of Believing That You Can Improve”.

She is applying it to the area of teaching children, but her observations and examples of the effect of changing negative messages with the two little words, “not yet,” is a potent reminder of the power of words.

You can apply a similar strategy to banish stubborn thoughts that keep you stuck by reframing negative self-talk that begins with statements like “I can never,” “I can’t,” “I’m no good at, etcetera, to: “How can I do this?”

In fact, you may have even given your own clients similar exercises! Now it’s time to sit down and do those exercises for yourself.

A growth mindset sees problems as challenges, where a fixed mindset sees them as the end of the road. Failure.

  • Where in your own thinking, have you sabotaged yourself with fixed-mindset thinking?
  • What fixed thoughts do you need to change back to a growth model?
  • What do you find yourself still saying, “I can’t” to?
  • Your answers will act as indicators to tell you where you need to do mindset work next.

#2: Own your expertise.

Imposter Syndrome (feeling like a fraud) is common for everyone once they step outside of their comfort zone. If you feel like a fraud, how can you even begin to charge higher prices?

If you find yourself regularly comparing yourself to others in your field, and coming up short, then the odds are good that you are letting Imposter Syndrome run your self-image. No wonder you are under charging!

Tackle this problem by becoming aware of self-talk that sneaks in to tell you that you are “less than” those around you. When you notice those thoughts, replace them with positive and true statements about your unique strengths. You know why you got into this business, so take time every day to remind yourself of those qualities.

#3: Shed your embarrassment about earning good money.

Somewhere along the line, we may have gotten the message that nice people don’t earn money. Or, are not rich. Or, should not ask to be paid. It’s usually one of those issues that you may have picked up in childhood which can be difficult to drop.

Some of us go so far as to impose our own money anxiety on our clients.

For example, you may be assuming that your prospect can’t possibly afford to pay the fees you would like to be charging. So you don’t charge that much in hopes of getting a “yes.” But really, you’re not a mind reader. You can’t possibly know what your prospect can afford, or is willing to pay, for your services. Don’t assume.

In fact, what your client can or can’t afford, is really none of your business. If you are providing value for your services, then price them accordingly. The right clients will say yes. The ones who don’t see and respect your value, won’t. It’s really that simple.

New Class on Money Mastery

Is Money Holding Your Business Hostage?Time to Escape the Money Scarcity Trap

Is money, or the lack of it, keeping you from growing your business? There may be reasons other than cold hard cash that are holding you back. Join me for a class in Money Mastery to learn how to conquer the money issue.

But I can’t afford it!

It’s too expensive!

Maybe next year…

Sound familiar? I hear it all the time. In fact, it is one of the most common issues that female entrepreneurs face after finally getting their business off the ground. The transition from start-up to success means understanding this vital principle in business:

You can’t afford NOT to invest in your business.

If you are not investing money into your business, the fact is that money is holding you hostage. If you want to break free, you need to be ready to face the obstacles in your path between where you are now, and where you want to be.

Join me for a class on MONEY MASTERY


Think you don’t have enough?

Does money work for you or do you work for money?

Do you see present expenditures as a value-add for your future business?

Do you spend money with purpose?

We will explore:

The 7 money blocks that are keeping you from growing and how to eliminate them.

How to start charging what you are worth.

How to get comfortable with sales.

Sources of money – It’s out there!

In the long run, it is costing you more to put off investing in your Biz. And, it isn’t just costing you dollars, it’s costing you peace of mind and freedom from the hamster wheel.

In other words, by missing opportunities to invest in your business now, your Biz is holding you hostage. Time to break free.

I have found that there are three major types of obstacles that hold many small business owners back from their true potential: Mindset, Resources, and Sales.

Mindset Obstacles

In order to thrive in business, you have to identify the mindset obstacles that are between you and success. This is true when it comes to money as well.

Risk Aversion: Does it feel like too much of a risk to invest in your business? You are not alone. Becoming comfortable with taking some risk is critical to identifying and taking advantage of great opportunities to grow your Biz.

Imposter Syndrome: It is very common for female entrepreneurs to harbor the deep-seated idea that they just aren’t good enough. As a result, they undervalue their services and are less likely to invest in themselves and their Biz.

Fear of Failure: Fear-based decision-making of any kind is a big mistake. The ultimate irony is that when we make decisions based on fear, we almost always create the very thing we are most afraid of in our lives and our business.

Ready to conquer your Money Mindset issues? Sign up for my Mastering Money class today.

Resource Obstacles

Resource obstacles come down to two basic questions: Where and How.

Where? The money is out there, you just need to know where to look. Once you make the decision to invest in your business so that you can achieve success and personal freedom from the daily grind, finding the money isn’t actually all that hard.

How? Of course, you also want to make sure you get the most bang for your buck. Knowing where to best invest your resources is the second resource obstacle that many new Biz owners struggle with.

Ready to put money to work for your Biz, but aren’t sure how or where to start? My Mastering Money class is for you.

Sales Obstacles

Sales is the heart of generating revenue for your business whether you sell a product or provide valuable services. Getting comfortable with sales is an obstacle that many entrepreneurs don’t really want to face, but it is critical to growing any Biz.

My Mastering Money class will address why it is that sales can seem like the hardest part of growing your Biz, and what to do to get past this major block to growth.

Join Money Mastery Class