Today we are talking about video and specifically how to get over your fear of being on camera. We have been talking in the past few weeks about how important video is not only in Facebook Ads but in your business in general. But many women are not brave about hopping in front of the camera.
Today I’m delighted to be joined by my friend and colleague SaCola Lehr. SaCola is known in the online world as a Video Launch Strategist and creator of “From Introverted to Video Powerhouse”, where she helps coaches, consultants, and other online female entrepreneurs bring their words and visions to life by using video.
Video is so important for your business, especially on Facebook, that I’m going to be doing a 2-part series. How is it important, you ask?
Facebook is favoring video posts in the newsfeed – so you will get more reach! A little background: FB wants to be more personal, engaging immediate and in the past year has placed a huge emphasis on video. In fact, Facebook is going after Youtube and will create its own TV channels.
But a few more points that are relevant to your business. The cost to advertise with video ads is lower because you will get more reach for your dollar of ad spend. More eyeballs! Your responses, click thru’s and conversions will be higher. I just convinced one of my clients to test a video ad to some of her proven audiences and the click through rates were double and the cost per click were less than half of her controls. We had a winner!
Here are just a few tips for your video creation:
Make it short. Wistia, (a video hosting platform), data showed that on average, people watch more than 80% of a video shorter than 30 seconds. I recommend no more than a minute for max viewing time.
Add captions: According to Facebook, captioned video ads increase video viewing times by 12%. Another study showed that 41% of videos were meaning less with out sound. Don’t be that guy.
Run videos that have done well elsewhere – your website or blog
So NOW is the time to start using video in your Facebook ads.
Once you have someone on your email list, or liking your Facebook page, or in your Facebook group, it’s easy to think you’ve “got them”. Meaning, they already know about you, and don’t need to hear about your newest offers or see your ads. Not true! You warm audience is the most important piece of your marketing strategy.