Last week we started with non-negotiables in our life and business. This week, let’s take that a step farther. Establishing a weekly schedule to fit you and your life is a very freeing experience.
I can just hear the screams now:
“But I have so many clients to tend to!”
“But I have so much work to do!”
“But things crop up – there is NO WAY.”
Yes, there is a way – and you are in charge. Keep your calendar for personal and biz in one spot. Really. If you separate them, as I did for years, you will double book, forgetting personal commitments while you are working with your biz calendar as you do most of the day. Put them together – trust me on this!
Weekly: Here is where the magic happens. Plug in blocks for the way you want you’re your week to go. You may have more categories, but at a minimum, include blocks for:
- Client work (work done by you for your client)
- Client meetings
- Team meetings
- Content creation (blog, podcasts, social media posts, course creation, team meeting agendas, etc.)
- Email, calendar, and social media management
- CEO time – strategic planning, updating KPIs,
- NOTHING– blank space for chilling out, breathing. Here’s the spot where other things MIGHT creep in – and that’s ok.
A few key tips:
- Batch anything that can be batched. Create a month’s worth of blog posts at a time. Only check your email 2x a day and clear the inbox each time. Put your phone on do-not-disturb and only return phone calls 2x a day.
- Set boundaries with your clients and prospects and stick to them. For example, only take client meetings on Tuesday and Thursday mornings. If you work with an online calendar where clients/patients can schedule themselves, then open up only those times in the scheduler that YOU want to work with clients.
- Create a template out of anything and everything. Save major time by not having to reinvent the wheel. Is there an email that you are sending out more than once (a pitch, an answer to a question, a thank you)? Create it once so that all you need to do is copy and paste. I’ve created dozens of emails that I keep on file. This saves SO much time. Is there a launch that requires a ton of prep (and what launch doesn’t)? Create a “work-back” schedule in excel detailing each step and the number of days before the launch that it has to occur and save it for the next time. All you should need to do is plug in the launch date, and the rest of the dates should auto-populate. Ta da!
- Start with your personal energy levels in mind. As I mentioned last week, I’m the most creative in the morning. I schedule all of my content creation blocks before 11 am. If you are not quite at your best until you’ve been up for awhile, schedule client meetings after 1 on a few days.
- Look at the week as a whole. Let’s be honest –getting back into work mode after a weekend can be slow going. Plan for that on Mondays. Fridays are for winding things up and crossing things off your list. This may not be the day to initiate new things – for yourself or your clients. Go with your own flow.
Two strategies that have completely changed my business:
Scheduling blocks of time for content creation on a consistent basis. I have a lot of content creation time built into my calendar since I create a lot. I’m no longer panicking about “OMG, when am I going to get that weekly blog post done, when am I going to prepare that presentation I’m giving next month?” I’ve scheduled consistent time for it and it all gets done. Wow – what a concept!
CEO time – Being a true CEO (strategic, having the long vision, planning) takes an unencumbered mind and a free schedule. It’s a critical part of your business. Make sure you have blocked out time weekly or risk getting lost in all the details of day-to-day operations.
Run your business, don’t let it run you. By mapping out a weekly schedule, you will be in charge.