Hire to Your Weakness, Lead With Your Strength.

Know When it’s Time to Outsource

I have never been a detail person – much to my dismay. My handwriting is almost illegible, I make mistakes in calculations (thank goodness for formulas in Excel so I don’t have to do the math myself!), and I leave a trail of minutia wherever I go. I just don’t SEE the details and good enough is good enough in my mind – I move too fast, I have bigger fish to fry, I am a big picture person — You know the drill!

Those might sound like excuses, but they are all true. However, the reality is that sometimes my lack of attention to detail was getting in the way of my biz goals. It was time to take action.

Aha!

One of the biggest AHA moments of my recent career was hiring a copy editor. I was tired of getting emails back from friends saying “There was a typo in that last newsletter.” Or, having a potential client question something I had written in my proposal to them. (That was embarrassing!)

So I finally got real with myself and admitted that this was a shortcoming that I had to find a solution for, not just ignore. If I was going to be my best professional self, I had to appear that way with my words.

I hired a copy editor. She is a genius who not only corrected punctuation and spelling but also polished my words, clarified my intentions, and challenged me when she doesn’t agree with my direction. GOLD I tell you! (If you want her name, email me and I’ll give you her contact info.)

The heavens opened up at that very moment. Freed from the burden of the details I began writing up a storm creating weekly blog posts, a newsletter and writing copy for landing pages and sales materials. She even edits my most important emails and proposals so I don’t embarrass myself again.

Time for a Team

The lesson here for any growing entrepreneur is to carefully think about how you want to start to grow your team. The common path is to start with an assistant or VA (virtual assistant) first. This person can take care of enumerable back-end and administrative tasks from the simplest (keeping your email inbox clean) to far more sophisticated (like vetting and setting up speaking opportunities for you).

But I chose to start by addressing a weakness that I had and filling the gap. You may find bookkeeping, maintaining your schedule, or lead follow-up the most daunting aspects of your biz. Any of these things may be your Achilles’ Heel that can hold you back from productive activities that will actually grow your revenue – which is the whole point, after all!

Outsource: Sometimes it’s the Only Right Move

Start by taking a look at what you hate to do and are probably not doing, not doing well, or not doing consistently. That’s a great place to outsource.

Another thought is to calculate how much time it takes you to do a task, multiply by your hourly rate, and see if still doing that activity yourself makes sense. The answer will probably be “No!” You can probably find very effective support for a fraction of your hourly rate.

Outsourcing work does not need to be a huge cash commitment. “I don’t have the money” is typically the first complaint I hear from clients when I suggest they get some help for a particular area.

Think of hiring on a project basis, or ask for a commitment for as little as 5 hours a week to make progress for your business. You don’t even need to commit to hiring a part-time employee since there is an abundance of freelancers ready, willing and able to take work off your plate on a task-by-task basis.

The key here is not to get caught in the “I can do this myself, why should I hire it out?” rationale. Perhaps you could…. but should you? This kind of thinking will keep your business from growing and you with your nose to the grindstone. Not a pretty picture!

Please note: I reserve the right to delete comments that are offensive or off-topic.

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