The Trap of Working IN Your Business, not ON it
Danger! Danger! Most of us start our entrepreneurial journey with a passion. A passion to serve, to share our expertise, or just for the love of what we do. With that, we jump into our business with both feet, hands and everything else and devote as much time as we can spare for the creation […]
Creating Visibility: Do Your Customers Even Know You Exist?
Visibility means having your entrepreneurial business be visible to the audience you want to serve. This means being in front of them in any number of ways and creating a strategy for promoting brand awareness that is custom-made for the stage of development your business is in. This week, I will walk you through two […]
Do You Hate Sales? Then Don’t Sell.
I used to dread the thought of selling. It didn’t fit my personality; I hated feeling spammy or pushy. I just dreaded the whole process. But business doesn’t happen, and revenue doesn’t come in, without the selling. The game changer for me was moving from selling to inviting. It’s an offer, not a push. Need […]
Searching for Gold: How to Find Great People for Your Company
When you are growing your team, the one thing I hear most often is “Where do I find good people.” If you have exhausted your friends and family for their connections and come up empty, here are many more ideas. Some may resonate more than others but keep your mind open for new sources of […]
Do You Have the Right Team for Growing Your Biz?
This week I’m starting a series on team building for business growth. I’ll be touching on job descriptions, the hiring process, onboarding, performance reviews, the firing process, and more…Stay tuned! Today, we will get started with an overview of why the right team is critical to success and a few strategies to start to evaluate […]
Are you a True CEO? Move From Doing to Leading
In 2003 I had a booming media buying agency. Business seemed to be rolling in faster than I could keep up with. I was a one-woman band for the first few years and loved every part of the business. But now I was drowning! I knew I needed some help, but wasn’t sure what kind […]
Get Out of Your Own Way – Pt. 2
Part 2 of 2. Last week I covered 4 obstacles that can get in your way. This week, I’m finishing up with the final 4. 5. “I have a good sense of where I want my business to go, but can’t figure out how to get there” This is when growth and transition are the […]
Get Out of Your Own Way – Obstacles to Biz Growth
Part 1 of 2 Every business goes through stages, from the seed of an idea to startup, to increasing levels of maturity and growth. Each stage has its challenges, and none are easier than the last. In those transition periods, things can feel out of control. Many of your carefully crafted processes are no longer […]
Has Content Creation Become a Chore? You Need a System.
My biz is content heavy. In January of 2018, I made a commitment to doing a weekly blog post. Talk about a stretch goal! This seemed absolutely impossible, as the most I had been able to do previously was a post every 3-4 weeks. But I knew that consistency builds visibility, fans, and engagement. I […]
Note to Self: You Matter!
This really is a note to self, and if this is all TMI, just feel free to move along. But if I’m up to my neck in this issue, many of you may be as well. I’m a hard-charging kind of gal. Type A for sure. But I’ve had to completely reframe that in the […]