The Importance of Video in your Facebook Advertising

Video is so important for your business, especially on Facebook, that I’m going to be doing a 2-part series. How is it important, you ask? Facebook is favoring video posts in the newsfeed – so you will get more reach!  A little background: FB wants to be more personal, engaging immediate and in the past year […]

Warm Audience – Don’t forget your Tribe!

Once you have someone on your email list, or liking your Facebook page, or in your Facebook group, it’s easy to think you’ve “got them”.  Meaning, they already know about you, and don’t need to hear about your newest offers or see your ads.  Not true!  You warm audience is the most important piece of […]